Trends Report

Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

Get The Most Out Of Trade Investment With Modern Syndicated Data

July 11th, 2019
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Fiona Swerdlow , Brigitte Majewski , Luis Deya

Summary

In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG leaders and their retail channels estimate that one-third of that spend generates negative returns. Today, they must manage digital channels like Amazon, too. This research helps application development and delivery (AD&D) professionals identify data services that will help them integrate trade promotion management with enterprise supply chain and financial processes.

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