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For B2C Marketing Professionals

Use Personalization To Drive Loyalty And Customer Obsession

January 28, 2020

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Why Read This Report

The personalization imperative for loyalty is clear: Companies that can't meet customer expectations for relevance and value risk losing their customers to brands that can deliver. But it's hard to get personalization right. Marketers collect information that they can't use and rely too much on simplistic product- or purchase-focused tactics. This report helps B2C marketers adjust their personalization approach to create memorable and meaningful experiences for their best customers.

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Table of Contents

  • To Win Customer Hearts, Loyalty Marketers Need To Get More Personal
  • Advance Customer Obsession With Proper Personalization
  • Recommendations

  • Match Personalization Tech To Customer Needs, Not Channel Needs
  • Supplemental Material
  • Related Research Documents

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