Best Practice Report

Use Personalization To Drive Loyalty And Customer Obsession

January 28th, 2020
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
With contributors:
Brigitte Majewski , Chahiti Asarpota , Madison Bakalar

Summary

The personalization imperative for loyalty is clear: Companies that can’t meet customer expectations for relevance and value risk losing their customers to brands that can deliver. But it’s hard to get personalization right. Marketers collect information that they can’t use and rely too much on simplistic product- or purchase-focused tactics. This report helps B2C marketers adjust their personalization approach to create memorable and meaningful experiences for their best customers.

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