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For Customer Insights Professionals

Use The Goal-Question-Metric-Data Framework To Drive Outcomes From Data And Insights

Beginner Level: Process Practices For Insights-Driven Businesses

March 26, 2018

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This report is part of "Act: Beginner Level" in The Insights-Driven Business Playbook.

Why Read This Report

Being data driven is no longer enough. To remain competitive, firms must transform into insights-driven businesses. These businesses work differently: They use data for insights that are always actionable; they continuously learn and invest strategically; and they make insights-to-action a team sport. A key success factor for insights-driven businesses is alignment on the actions and outcomes that matter most. This report provides a framework that CI pros can use along with their business, operations, data, and technology colleagues to achieve that alignment.

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Table of Contents

  • Data Insights Are Only As Valuable As The Outcomes They Improve
  • Drive Outcomes With The Four-Step Goal-Question-Metric-Data Method
  • Recommendations

  • Use GQMD To Resolve Specific Alignment Problems
  • Supplemental Material
  • Related Research Documents

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