Save or Share this Report

For Customer Insights Professionals

Use The Goal-KPI-Action-Data (GKAD) Framework To Align, Measure, And Act

Beginner Level: Process Practices For Insights-Driven Businesses

May 17, 2019

Primary author headshot

Authors

Playbook icon

This report is part of "Act: Beginner Level" in The Insights-Driven Business Playbook.

Why Read This Report

Firms must transform into insights-driven businesses. These businesses use data for insights that are always actionable, and they make insights-to-action a team sport. They accomplish this by aligning across silos on the outcomes that matter most and applying actionable insights to optimizing them. This report provides a framework that customer insights pros can use to align business, operations, data, and technology colleagues on common goals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Data Insights Are Only As Valuable As The Outcomes They Improve
  • Drive Actions With The Four-Step Goal-KPI-Action-Data Method
  • Recommendations

  • Take The Initiative And Lead On Bridging The Alignment Gap
  • Related Research Documents

Recommended Research