Best Practice Report

Use Behavioral Economics To Inform Your Financial Well-Being Strategy

Design Digital Experiences That Encourage Customers To Adopt Better Financial Habits

December 13th, 2018
With contributors:
Zhi-Ying Barry , Benjamin Ensor , Ryan Hart , Sneha Dawda , Sam Bartlett


Advances in behavioral science have shed new light on how people make decisions — and that includes personal finance. Despite best intentions, people don't always stick to their financial goals. Several fintech startups and financial services firms have started weaving elements of behavioral economics into their digital experiences and financial well-being strategy to remove psychological barriers and help consumers develop sounder financial habits. Read this report to learn best practices from forerunners and move the needle on your customers' financial well-being.

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