Summary
Advances in behavioral science have shed new light on how people make decisions — and that includes personal finance. Despite best intentions, people don't always stick to their financial goals. Several fintech startups and financial services firms have started weaving elements of behavioral economics into their digital experiences and financial well-being strategy to remove psychological barriers and help consumers develop sounder financial habits. Read this report to learn best practices from forerunners and move the needle on your customers' financial well-being.
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