Trends Report

Use Social Technographics® To Better Serve European Audiences

Know The Social Channels, Tools, And Tactics That Best Resonate With Your Audience

December 9th, 2016
Samantha Merlivat, null
Samantha Merlivat
With contributors:
Jessica Liu , Melissa Parrish , Gina Fleming , Kasia Madej , Laura Glazer


Forrester's Social Technographics help marketers frame their marketing strategy around the social preferences of their target group in terms of the sites they visit, the motivations they have in interacting with brands on social media, and the behaviors they engage in on these sites. This report takes a look at EU5 consumers' attitudes toward social media to highlight specific patterns in their behaviors and illustrate how marketers can use Social Technographics to get to know their audiences better.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.