Trends Report

Use Social Technographics® To Better Serve European Audiences

Know The Social Channels, Tools, And Tactics That Best Resonate With Your Audience

December 9th, 2016
SM
Samantha Merlivat
With contributors:
Melissa Parrish , Jessica Liu , Gina Fleming , Kasia Madej , Laura Glazer

Summary

Forrester's Social Technographics help marketers frame their marketing strategy around the social preferences of their target group in terms of the sites they visit, the motivations they have in interacting with brands on social media, and the behaviors they engage in on these sites. This report takes a look at EU5 consumers' attitudes toward social media to highlight specific patterns in their behaviors and illustrate how marketers can use Social Technographics to get to know their audiences better.

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