Using Facebook As A Content Platform
Optimize Your Products For Emerging Social Media Channels
May 6, 2011
Why Read This Report
The rise of social networking has been one of the key disruptive trends of the past five years, but content, as well as communication, has driven that growth. Facebook, as the dominant social network, has benefitted from the popularity of social gaming and is now keen to expand the role of other forms of content within the site. Facebook has always been about distribution and engagement, and now it is looking to continue that logic by focusing on monetization. Media companies and other content providers — including marketers seeking to use rich content to engage consumers — must build platforms such as Facebook into their content strategy, but they must first innovate their products so that they maximize the potential of these new social distribution channels.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
The Tablet-TV Connection
April 11, 2012 | Sarah Rotman Epps
Evaluating Owned Media
March 4, 2010 | Nick Thomas
Case Study: YouTube Adapts Its Product Strategy For Education
March 20, 2012 | Sarah Rotman Epps