Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

Using Facebook As A Content Platform

Optimize Your Products For Emerging Social Media Channels

May 6, 2011

Authors

  • By Nick Thomas
  • with Mark Mulligan,
  • Annie E. Corbett

Why Read This Report

The rise of social networking has been one of the key disruptive trends of the past five years, but content, as well as communication, has driven that growth. Facebook, as the dominant social network, has benefitted from the popularity of social gaming and is now keen to expand the role of other forms of content within the site. Facebook has always been about distribution and engagement, and now it is looking to continue that logic by focusing on monetization. Media companies and other content providers — including marketers seeking to use rich content to engage consumers — must build platforms such as Facebook into their content strategy, but they must first innovate their products so that they maximize the potential of these new social distribution channels.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research