Trends Report

Using The Right Metrics For The Subscription-Based Business Model

The 10 Key Subscription Business Metrics To Track And Manage For Success

November 3rd, 2020
With contributors:
Pascal Matzke , Elitsa Kortenska , Shayna Neuburg


The subscription model offers new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients' customer journeys. But companies need to have the right metrics in place to be able to support the shift of the underlying value equation. This report helps business and technology leaders define and track metrics to measure the health of their subscription business.

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