Utility And Emotion Drive Amazon's Global Appeal

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
November 13th, 2015
With Contributors:
Michael Gazala
Theresa Pappafotopoulos
Xiaotong Duan
and Rachel Birrell


Whether you're a retailer or not, you're competing with Amazon. The company's approach to customer service and fulfillment is powering impressive growth across the globe and raising consumer expectations across the board. Its scores on Forrester's Custome

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