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For B2C Marketing Professionals

Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

EMSS Vendors Have Varying Presences And Localization Strategies In The Region

October 3, 2017

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Why Read This Report

More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors' solution availability and localization efforts vary across the region. This report helps marketers understand EMSS vendors' Asia Pacific strategies and outlines key factors to consider when making EMSS investments in the region.

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Table of Contents

  • Marketers In AP Face Challenges To Engage Customers In Context
  • Understand EMSS Vendors' Presence And Localization Strategy In AP
  • Understand Local Market Nuances Before Implementing EMSS
  • Recommendations

  • Prioritize Your Local Marketing Needs When Selecting An EMSS
  • Supplemental Material
  • Related Research Documents

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