Trends Report

Vendor Landscape: Marketing Resource Management

Leverage MRM To Drive Customer-Obsessed Marketing Operations

October 20th, 2017
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Mary Pilecki , Christian Splaine , Christine Turley

Summary

B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM solutions with more agile alternatives. But the current MRM market is fragmented and many vendors offer overlapping functionality. This report categorizes solution providers that address the most common MRM use cases and provides recommendations for B2C marketers considering MRM investments.

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