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For B2C Marketing Professionals

Vendor Landscape: Marketing Resource Management

Leverage MRM To Drive Customer-Obsessed Marketing Operations

October 20, 2017

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Why Read This Report

B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM solutions with more agile alternatives. But the current MRM market is fragmented and many vendors offer overlapping functionality. This report categorizes solution providers that address the most common MRM use cases and provides recommendations for B2C marketers considering MRM investments.

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Table of Contents

  • MRM Is Evolving To Address Core Marketing Operations
  • Recommendations

  • Align MRM With Your Strategy For Customer Obsession
  • Supplemental Material
  • Related Research Documents

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