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For B2C Marketing Professionals

Vendor Landscape: Media Buying Agencies

Media Agencies Must Provide Value Beyond Buying

October 6, 2016

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Why Read This Report

Changes in consumer behavior and technology are driving seismic shifts in media buying. As a result, media agencies try to carve out ways to differentiate — broadening capabilities and moving into new marketing realms. This report is for B2C marketers who need an in-depth picture of the media agency landscape to identify agency partners that can strategically engage customers through paid media.

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Table of Contents

  • Consumers And Technology Disrupt Media Buying
  • Marketers Expect More From Media Agencies
  • Media Agencies Evolve Services To Meet New Needs
  • Recommendations

  • Prioritize Data, Creativity, And Trust With Your Media Agency
  • Supplemental Material
  • Related Research Documents