Trends Report

Vendor Landscape: The Growing Demand For Vertical CRM Solutions

August 23rd, 2016
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Stephen Powers , Meredith Cain , Peter Harrison

Summary

In the age of the customer, application development and delivery (AD&D) professionals who support customer relationship management (CRM) cannot afford failed technology initiatives. They increasingly deploy vertical CRM solutions to leverage industry-specific best practices, focus scarce technology management resources on innovation and differentiation, and decrease time-to-value. This report spotlights vertical CRM vendor solutions in seven industries and offers a decision framework for choosing the right type.

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