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For Application Development & Delivery Professionals

Vendor Landscape: The Growing Demand For Vertical CRM Solutions

August 23, 2016

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This is the Landscape report in The CRM Playbook For 2017.

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Why Read This Report

In the age of the customer, application development and delivery (AD&D) professionals who support customer relationship management (CRM) cannot afford failed technology initiatives. They increasingly deploy vertical CRM solutions to leverage industry-specific best practices, focus scarce technology management resources on innovation and differentiation, and decrease time-to-value. This report spotlights vertical CRM vendor solutions in seven industries and offers a decision framework for choosing the right type.

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Table of Contents

  • CRM Is Core To The Delivery Of Differentiated Customer Experiences
  • Answer Four Questions To Narrow The Vendor Field
  • We Profile Seven Industry Solution Categories
  • What It Means

  • Within Five Years, Vertical CRM Will Be The Preferred CRM Choice
  • Supplemental Material
  • Related Research Documents

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