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For B2C Marketing Professionals

Vendor Landscape: Word-Of-Mouth Platforms

November 3, 2015

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  • By Nate Elliott
  • with Luca S. Paderni,
  • Wei-ming Egelman,
  • Laura Glazer

Why Read This Report

Marketers love to chase word of mouth — but not enough have learned how to harness its potential. The good news: word-of-mouth platforms (WOMPs) stand ready to help marketers identify the right advocates or influencers, activate those advocates or influencers to action, and then measure the results. The bad news: the vendor landscape is cluttered and confusing. In an effort to make marketers' decisions easier, this report lists, organizes, and describes the dozens of word-of-mouth platforms from which they can choose.

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Table of Contents

  • Word Of Mouth Can Deliver Reach, Trust, And Sales
  • Word-Of-Mouth Platforms Want To Help
  • Word-Of-Mouth Platforms Come In Three Flavors
  • Recommendations

  • Find The One Word-Of-Mouth Platform That's Right For You
  • Supplemental Material
  • Related Research Documents