Trends Report

Vendor Landscape: Word-Of-Mouth Platforms

November 3rd, 2015
NE
Nate Elliott
With contributors:
Luca Paderni , Wei-ming Egelman , Laura Glazer

Summary

Marketers love to chase word of mouth — but not enough have learned how to harness its potential. The good news: word-of-mouth platforms (WOMPs) stand ready to help marketers identify the right advocates or influencers, activate those advocates or influencers to action, and then measure the results. The bad news: the vendor landscape is cluttered and confusing. In an effort to make marketers' decisions easier, this report lists, organizes, and describes the dozens of word-of-mouth platforms from which they can choose.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.