Report

Video Strategy For The Post-Digital Age

Stop Making Videos That Interrupt And Irritate Customers; Start Making Videos That Interest And Intrigue Them
September 2nd, 2016
With Contributors:
Kasia Madej
and Rachel Birrell

Summary

Marketers bring a tainted legacy of interruptive TV ads when they approach digital video. It's no wonder preroll branded videos are the leading reason why customers activate ad blockers. Marketers must stake out a new course that relies on producing video

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