Report

Virtual Reality Isn't Ready For Marketing Yet

Determine If And How To Embrace VR
February 8th, 2017
With Contributors:
Kasia Madej
Jeremy Swire
and Laura Glazer

Summary

Virtual reality (VR) generates a lot of hype and confusion. This report helps B2C marketers separate hype from reality and provides a framework to decide if and when to embrace VR to achieve your marketing objectives.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.