Trends Report

Virtual Reality Isn't Ready For Marketing Yet

Determine If And How To Embrace VR

February 8th, 2017
SM
Samantha Merlivat
With contributors:
Brigitte Majewski , J. P. Gownder , James McQuivey, PhD , Kasia Madej , Jeremy Swire , Laura Glazer

Summary

Virtual reality (VR) generates a lot of hype and confusion. This report helps B2C marketers separate hype from reality and provides a framework to decide if and when to embrace VR to achieve your marketing objectives.

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