Trends Report

Visible Value Differentiates Brands And Drives Loyalty

Consumers Define Which Aspects Of The Brand Experience Are Critical

November 30th, 2011
Mary Beth Kemp, null
Mary Beth Kemp
With contributors:
Matthew Dernoga , David Cooperstein

Summary

Consumers want brand experiences that match their expectations. We asked consumers which aspects of the brand experience help them differentiate between similar brands and ultimately make them loyal customers. While consumers, especially those with the highest incomes, have high expectations, there isn't a single silver bullet to deliver a great brand experience. Marketing leaders can add visible value to their brand experience by effectively orchestrating relevant offers, rich interaction, and brand content.

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