Save or Share this Report

For Infrastructure & Operations Professionals

Vista Will Enter The Market On High-End PCs

Early Adopters To Turn To Sony And Toshiba For Stylish Vista-Powered Machines

January 26, 2007

Primary author headshot

Authors

Why Read This Report

Windows Vista will first benefit niche players in the consumer PC industry. Natural winners will include vendors of high-end PCs like Sony and Toshiba, whose products will appeal to the nearly one-third of online consumers who show early awareness of Vista. Vista needs to be seen and experienced to be understood by consumers. Consequently, vendors whose retail experiences are able to demonstrate the subtle advantages Vista enjoys over XP will win early as well. Both high-end PC vendors and those with effective retail strategies have the opportunity to take market share away from direct sellers like Dell in the short run. Over the longer term, Dell has the opportunity to retake market momentum, as Vista's promise is fulfilled with rich applications and connected experiences that can be easily incorporated into a direct sales model.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research