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For Customer Experience Professionals

Voice Of The Customer Vendor Go-To-Market Strategies, 2014

Exercise Due Diligence When Selecting VoC Vendors

February 25, 2014

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Why Read This Report

When companies select vendors to support their voice of the customer (VoC) programs, they must look not only at vendor capabilities but also at other factors that drive success in the vendor relationship. Forrester surveyed 34 vendors that offer products and services in the VoC space. Based on the vendors' self-reported data, this report describes their professional services, delivery model, pricing models, as well as the extent of their global operations.

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Table of Contents

  • VoC Vendors Differ In Their Go-To-Market Strategies
  • RECOMMENDATIONS

  • Exercise Due Diligence To Find The Right Vendor
  • Supplemental Material
  • Related Research Documents

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