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For B2C Marketing Professionals

Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

April 17, 2012

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Why Read This Report

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now they are far from the mainstream. To participate in this next wave of consumer technology product innovation, product strategists — especially those in software, gaming, media, commerce, and payments — must experiment with applications for wearables on the "big five" platforms: Apple, Google, Microsoft,, and Facebook. This report discusses how wearables will enter the mainstream by exploiting the relative strengths of the big five platforms and provides specific advice for product strategists who want to capitalize on this trend.

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