Web Conferencing In ANZ: Making The Business Case

October 27th, 2009

Michael Barnes

Summary

This document provides vendor strategists with an overview of the Web conferencing market in Australia and New Zealand based on tracking of the IT and communication trends in the region, as well as interviews with two local companies, the Australian Businesswomen's Network and Queensberry. The case studies in the document highlight the experiences of these two companies with Citrix Online web conferencing. The document outline the key business benefits of web conferencing, including extending organizational reach, delivering more effective marketing, and improving productivity and efficiency. The report also overviews benefits and features of Citrix GoToMeeting Corporate solution.

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