Web Content Management Is Alive And Well in 2011 Thanks To Online Customer Experience
Findings From Forrester's Q1 2011 Web Content Management Survey
March 17, 2011
Why Read This Report
Forrester recently surveyed 260 content and collaboration (C&C) professionals with decision-making roles in web content management (WCM) about their WCM strategies for the coming year. Enterprises overwhelmingly plan to continue investing in WCM, with a clear emphasis on using it in conjunction with other technologies to support web or multichannel marketing initiatives. Understandably, a broader group of stakeholders — including those from marketing and eBusiness/eCommerce groups — now influence WCM strategy decisions. Major areas of investment for WCM include support for mobile Web experiences, social functionality, and content targeting. But technological and organizational challenges have resulted in some lingering dissatisfaction with WCM initiatives.
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Table of Contents
- Customer Experience Needs Drive WCM Investments
- Major WCM Investment Areas In 2011: Mobile, Social, and Content Targeting
- WCM Projects Still Face Technical And Organizational Challenges
WHAT IT MEANS
- Demand For Sophisticated Experiences Will Keep WCM Investments Rolling
- Supplemental Material
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