Trends Report

Website Functionality Benchmark 2010: European Apparel Multichannel Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Apparel Brands

February 8th, 2011
AC
Andrea Carini
Patti Freeman Evans, null
Patti Freeman Evans
With contributors:
Benjamin Zeidler , Douglas Roberge

Summary

Forrester evaluated the transactional websites of five European apparel retailers — Zara, H&M, Promod, Miss Sixty, and Topshop — using our Website Functionality Benchmark methodology. The results: Zara led the pack, but the overall functionality experiences across the retailers earned poor scores as no retailer passed the test. Apparel retailers should support users with more efficient service content and functionality including ratings and reviews.

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