Website Functionality Benchmark 2010: US Outdoor Outfitters
Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Outdoor Apparel Brands
February 17, 2011
Why Read This Report
Forrester evaluated the websites of the five largest US outdoor retailers — Lands' End, L.L.Bean, Eddie Bauer, Orvis, and Sierra Trading Post — using our Website Functionality Benchmark (WFB) methodology. The results: L.L.Bean was the clear winner, as it was the only retailer to pass every category of tests. However, all sites (including L.L.Bean) faced problems, even surrounding some concepts our research shows are important to consumers; namely, a deeper quick view feature or the ability to shop from a video.
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Tools And Templates
Best Practice Assessments
- Forrester's Website Functionality Benchmark Criteria
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Table of Contents
- Forrester's Methodology Includes Strict Requirements And A Battery Of Exams
- US Outdoor Retailers Excel On Site Basics But Advanced Features Could Improve
- Despite Overall Similarity, Each Site Stands Out In Particular Categories
- Once Basics Are Mastered, Focus On Upper-Level Features And Differentiation
- Supplemental Material
- Related Research Documents