Report

We're Not In Kansas Anymore: Building Culturally Relevant Social Brands In Global Growth Markets

April 12th, 2017
With Contributors:
Jeremy Swire
and Anna Berman

Summary

As mature economies like the US and Western Europe continue to stagnate, their brands gain tremendous upside from tapping into the economic surge in global growth markets like Brazil, China, India, and Mexico. However, the rules of brand-building in matur

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.