We're Not In Kansas Anymore: Building Culturally Relevant Social Brands In Global Growth Markets

April 12th, 2017
With Contributors:
Jeremy Swire
and Anna Berman


As mature economies like the US and Western Europe continue to stagnate, their brands gain tremendous upside from tapping into the economic surge in global growth markets like Brazil, China, India, and Mexico. However, the rules of brand-building in matur

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