Skip to main content

Save or Share this Report

For B2B Marketing Professionals

What B2B Buyers Crave

Modern B2B Buyers Expect To Be Treated As Partners, Not Targets

May 4, 2020

Authors

Why Read This Report

The evolving environmental factors driving fundamental changes in B2B buyers' behavior have reached an inflection point — and now pose an existential threat to all organizations. It's more than a combination of discrete trends such as rising bounce rates, declining open rates, or increasing churn. It's that your buyers now expect a fundamentally different relationship with your company. This report helps B2B marketing professionals understand how B2B buyers' expectations are changing and what they need to do to adapt and thrive in the future.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Buyers' Changing Behavior Is Now A Risk To Every B2B Organization
  • Modern B2B Buyers Expect To Be Treated As Partners, Not Targets
  • Use The Customer's Buying Motion To Guide Your Approach
  • What It Means

  • Transparency And Trust Will Transform Partnerships
  • Supplemental Material
  • Related Research Documents

Recommended Research