What Consumers Want From Automotive Web Sites In 2009

May 4th, 2009

With contributors:

William Chu , Thomas Cummings , Steven Geller , Angela Beckers

Summary

Forrester recently asked more than 4,500 consumers why they visit auto manufacturer sites. While most site visitors come to perform basic research activities, users expect to find less-trafficked content such as local pricing incentives and post-purchase content. Customer experience professionals at auto manufacturers should meet their customers' expectations with high-quality research content, streamlined financial planning tools, and updates and maintenance support for owners.

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