What Consumers Want On Consumer Electronics Web Sites

February 19th, 2008

Kerry Bodine

With contributors:

Olga Melnikova , Bruce Temkin , Andrew McInnes

Summary

Forrester asked more than 5,000 online consumers about the content and functionality they'd most like on a variety of industry Web sites. In this document, we take a closer look at what consumers across five generations want on consumer electronics (CE) sites. Some of our findings: Price-focused offerings top the list, the ability to upload content comes in last, and Gen X consumers want customer testimonials.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.