What Consumers Want On Media Web Sites

February 22nd, 2008

Kerry Bodine

With contributors:

Bruce Temkin , Olga Melnikova , Andrew McInnes

Summary

Forrester asked more than 5,000 online consumers about the content and functionality they'd most like on a variety of industry Web sites. In this document, we take a closer look at what consumers across five generations want on media sites. Some of our findings: Discussion boards/forums top the list, product videos come in last, and no site feature received more than 20% of consumer votes.

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