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For eBusiness & Channel Strategy Professionals

What Different Investor Segments Really Want

Understanding US Investor Segments Through The Media They Consume

March 19, 2015

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  • By Bill Doyle
  • with Benjamin Ensor,
  • Adam Moitoso,
  • Audrey Blumstein

Why Read This Report

Forrester segments investors based on two dimensions: investable assets and self-directedness. The combination yields nine discrete investor segments. Among other distinct characteristics, the segments have different media consumption habits. Affluent Delegators, for example, are much more likely than other US adults to read Consumer Reports magazine. By revealing which websites, TV networks, and print publications each segment is disproportionately likely to use, our data helps marketers and eBusiness and channel professionals better understand the segments they seek to win, serve, and retain.

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Table of Contents

  • Segmenting Today's Investors
  • Media Preferences Differentiate US Investor Segments

  • The Media Used By Investor Segments Reveal What They Really Want
  • Supplemental Material
  • Related Research Documents