Best Practice Report

What Does An Audience-Focused Model Really Mean For Publishers?

Forrester Answers Publishers' Frequently Asked Questions

August 1st, 2008
Sarah Rotman Epps, null
Sarah Rotman Epps
With contributors:
Carrie Johnson , Charlene Li , Kate van Geldern

Summary

Forrester has been advising publishers that growing revenue profitably online will require embracing an audience-focused model — that is, selling ads against their audience wherever and however they can through any digitally connected channel. During a recent Webinar for Editor & Publisher magazine, Forrester fielded questions from newspaper and magazine publishers who wanted to know more about how print publishers can embrace an audience-focused model to thrive in an online world. This report answers publishers' most frequently asked questions about what pursuing an audience-focused strategy really means.

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