What B2B Buyers Crave

Modern B2B Buyers Expect To Be Treated As Partners, Not Targets
May 4th, 2020
With Contributors:
Eric Brown
Patrick Carroll
and Kara Hartig


This report helps B2B marketing professionals understand how B2B buyers’ expectations are changing and presents Forrester’s Buying Motion Matrix so they can design optimal experiences that are increasingly open, connected, intuitive, and immediate.

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