What Consumers Will Do Next And Why

CMOs: Apply Four Risk Profiles To Understand Consumers' Pandemic Response And Recovery
September 14th, 2020
With Contributors:
and Rachel Birrell


The COVID-19 pandemic has rocked businesses, forecasts, and expectations about consumer behavior. As changing conditions and looming uncertainties cloud consumer spend, which constitutes an average of 60% of GDP globally, business leaders must grasp how t

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