Best Practice Report

What Drives Mobile Banking Usage

Alerts And Apps That Help Customers Feel Accomplished Boost Mobile Engagement Among US Bank Customers

June 27th, 2016
Nicole Dvorak, null
Nicole Dvorak
With contributors:
Benjamin Ensor , Cody White , Mike Chirokas


Digital banking teams are tasked with many jobs, but one of the most important is the mandate to engage mobile banking customers and increase usage. To help digital teams better understand and drive mobile banking engagement, this report outlines Forrester's data modeling and research on what drives mobile banking usage. Effective mobile alerts and apps that create feelings of accomplishment are the most powerful drivers of mobile banking usage.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.