Report

What Stops Consumers From Buying Online

Inhibitors Of Online Shopping Behavior In Europe
October 29th, 2010
With
Molly Simpson
and Benjamin Zeidler

Summary

Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are still refraining from buying online. There are two majo

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