Report

What The Media Meltdown Means For Marketing

July 21st, 2009
With Contributors:
Mark Mulligan
Christine Overby
and Jean-Yves Lugo

Summary

The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive — or free — alternatives. Combined, print and television will lose almost $17 billion in US ad spending in 2008

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