Trends Report

When To Redesign Your Site: Seven Indicators That It May Be Time For An Online Overhaul

August 17th, 2010
Vidya Drego, null
Vidya Drego
With contributors:
Shelby Catino , Richard Gans

Summary

Clients frequently ask Forrester how often they should redesign their Web site. The answer? Redesign your site when it no longer supports business goals, brand attributes, or user goals. How will site owners know that their sites fall short in one of these three missions? Forrester recommends that customer experience professionals watch for one or more of seven indicators that it's time for an online overhaul. To help make the case for change, customer experience professionals should assess their site's current state, estimate the potential return on investment (ROI) from a redesign, monitor navigation system health, and listen to their users to see if they are ready for the next level of online experiences — one that is more customized, aggregated, relevant, and social (CARS).

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.