Trends Report

When To Stop Improving And Start Innovating

December 26th, 2017
With contributors:
Christopher Mines , Bill Seguin , Amy Homan , Shayna Neuburg

Summary

Modern application delivery and DevOps practices help application development and delivery (AD&D) pros to continuously fine-tune their applications in response to evolving customer needs, but every software product reaches a point at which further improvement is impossible. This report helps inform when and how to shift from incremental improvement to discontinuous innovation. It's risky — but less risky than being eclipsed by competitors. Discontinuous innovation frees resources to create new product and application categories to win, serve, and retain customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.