Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Which Device Offers The Best Music Experience?

July 12, 2010


  • By Sonal Gandhi,
  • Mark Mulligan
  • with Ian Fogg,
  • Seth Fowler,
  • Annie E. Corbett

Why Read This Report

From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery and sharing capabilities. But adoption is lackluster. Something is being lost in the service-to-device journey. We applied Forrester's Convenience Quotient methodology to a sample of devices in combination with a featured music service to examine what makes for a good music experience on a device. The device that comes out strongest not only provides a compelling experience but also has low barriers to adoption, including the cost of the music itself.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Tools And Templates

Best Practice Assessments

best practices icon
  • There Is Room For Improvement In Music Experiences On Devices Across The Board

Models and Calculators

calculator icon
  • The Car Stereo Remains The Most Popular Device For Music Consumption
  • The Best Music Experience On The Devices Tested Was On A Cell Phone
  • The Devices Are Quite Varied In The Benefits They Offer Music Consumers

Table of Contents

  • Music Is Everywhere
  • The Service-To-Device Journey Risks Being Digital Music's Achilles' Heel

  • The Music Experience On Devices Still Has Some Way To Go

  • Playing Digital Music Should Be A No-Brainer For Consumers
  • Related Research Documents