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For CMO Professionals

While Getting Started With Digital, Invest In Technology For Customer Engagement

Beginner Level: Technology Practices For Digital Business

February 8, 2018

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Why Read This Brief

Companies beginning as digital businesses have a giant leap to make: They must stop treating technology as a cost center, and start treating it as a source of revenue, agility, and engagement. This report outlines the four technologies that digital business leaders at the beginner level of digital maturity should focus on: web and mobile interfaces for customer engagement, data and analytics to understand your customers, identity management to protect and serve customers, and cloud computing to move to the future of software.

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