Skip to main content

Save or Share this Report

For Customer Experience Professionals

Who Should Design: Blend Democratization, Expertise, And Representativeness

A Design Revolution Series Report

October 17, 2019

Why Read This Report

Some companies believe design success is a matter of training employees in design thinking. Others entrust designing only to professional designers. Both approaches are wrong. Firms need both design democratization and designers' expertise. They should also prevent groupthink and stimulate innovation by building design teams that are representative of their target audience. This report for experience design (XD) professionals and their colleagues explains why and how in terms they can use to communicate to their execs to dispel these misunderstandings.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Many Firms Misunderstand Who Should Be Involved In Design And How
  • The Right People Mix For Good Design Requires Three Ingredients
  • Recommendations

  • Teach Colleagues About Who Should Design And How
  • Thrive On The Design Revolution
  • Supplemental Material
  • Related Research Documents

Recommended Research