Trends Report

Who's Walking In To Retail Health Clinics?

Consumer Visits To Retail Health Clinics More Than Double From 2007

September 29th, 2008
Carlton Doty, null
Carlton Doty
With contributors:
Carrie Johnson , Kate van Geldern

Summary

Walk-in retail health clinics are forging ahead across the US, with new locations opening at a steady pace. In our recent North American Technographics® Healthcare Online Survey, Q2 2008, we found that consumer adoption of such clinics has risen from 5% in Q4 2007 to 11% in Q2 2008. For healthcare organizations just putting a toe in the water or about to dive headfirst into this new retail channel, it's important to understand who these consumers are and target the right locations with the right product mix — and above all, be seen as the prevailing source of convenience when it comes to delivering routine healthcare services.

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