Why Consumers Like Alternative Payment Methods When Shopping Online
February 20, 2008
Why Read This Report
Seventy-four percent of online shoppers who have seen or heard of alternative online payment services report having used methods like PayPal, Bill Me Later, or Google Checkout during recent Web shopping experiences. Although a growing number of retailers offer alternative payment methods at checkout because they can help drive conversion and lower overall transaction costs, consumer acceptance is likely to be a more significant driver of growth. PayPal laid the groundwork by familiarizing many online consumers — primarily eBay buyers and sellers — with alternative payment methods, and other payment providers soon followed. By providing greater convenience and choice than credit cards, and appealing to new customer segments like non-credit card holders, alternative payment methods benefit both online consumers and the retailers that cater to them.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Growing Payment Options Advance eCommerce In Asia Pacific
May 16, 2008 | Dia Ganguly
French Online Retail Overview, 2012
January 4, 2012 | Martin Gill
The Chinese Retail Market Landscape In 2014
December 1, 2014 | Vanessa Zeng