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For B2B Marketing Professionals

Why Do Sales Reps Believe They Lose Deals?

November 19, 2013

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  • By Mark Lindwall
  • with Scott Santucci,
  • Bradford J. Holmes,
  • Michael Shrum

Why Read This Report

Salespeople in different roles (e.g., strategic accounts, geographic, inside) and different levels of experience have very different perspectives on selling — or do they? There are some things you should know about what salespeople think about buyers if you want them to sell more and lose fewer deals. If you're a leader in sales, training and development, marketing, product marketing or management, or another role responsible for enabling salespeople to achieve your company's revenue target, you may be surprised to learn why salespeople think they lose sales opportunities.

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Table of Contents

  • Many Different Reps But The Same Few Reasons For Losing Deals

  • Develop A Deeper Understanding Of Your Buyers
  • Supplemental Material
  • Related Research Documents