Why Do Salespeople Think Buyers Meet With Them?

November 15th, 2013

Mark Lindwall

With contributors:

Bradford Holmes , Michael Shrum , Scott Santucci

Summary

Salespeople in different roles (e.g., strategic accounts, geographic, inside sales) and with different levels of experience have very different perspectives on selling — or do they? There are some things you should know about what salespeople think about buyers if you want them to sell more. If you're a leader in sales, training and development, marketing, product marketing or management, or another role responsible for enabling salespeople to achieve your company's revenue target, you may be surprised to learn why salespeople think buyers meet with them and what's wrong with that picture.

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