Why Every Online Retailer Should "Ship-From-Store"
Revenue, Customer Experience, And Margin Gains Await Retailers That Have The Vision To Seize This Strategic Opportunity
May 1, 2014
Why Read This Report
Amazon is intensifying the online battle across many fronts, including the construction of new distribution centers designed to get orders to the customer as quickly and cheaply as possible. Retailers are fighting back, using their stores for online order fulfillment in a strategy that has the potential to strip Amazon of its competitive advantage. Beyond the competitive opportunity, retailers that have rolled out ship-from-store programs have also seen significant growth of both online and offline revenues through "save the sale" tactics as well as improved margins through the optimization of their supply chain. This report looks at the end-to-end business case for building out a store-based fulfillment program.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Ship-From-Store Is All The Rage
- Retailers Seek Inventory Agility To Meet Customer Needs
- Ship-From-Store Is A Key Weapon In The Fight Against Amazon
- The Business Case Goes Much Deeper Than Customer Experience
- Beware Of Common Pitfalls
- Build A Business Case That Looks At The Broad Opportunity
- Supplemental Material
- Related Research Documents
Powering The Agile Store
June 5, 2013 | Martin Gill
The Evolution Of eCommerce In Brazil
August 4, 2014 | Zia Daniell Wigder
Market Overview: eCommerce Fraud Management Solutions, 2014
February 4, 2014 | Peter Sheldon