Trends Report

Why Every Online Retailer Should "Ship-From-Store"

Revenue, Customer Experience, And Margin Gains Await Retailers That Have The Vision To Seize This Strategic Opportunity

May 1st, 2014
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
Peter Sheldon, null
Peter Sheldon
Adam Silverman, null
Adam Silverman
With contributors:
Sucharita Kodali , Zia Daniell Wigder , Rebecca Katz

Summary

Amazon is intensifying the online battle across many fronts, including the construction of new distribution centers designed to get orders to the customer as quickly and cheaply as possible. Retailers are fighting back, using their stores for online order fulfillment in a strategy that has the potential to strip Amazon of its competitive advantage. Beyond the competitive opportunity, retailers that have rolled out ship-from-store programs have also seen significant growth of both online and offline revenues through "save the sale" tactics as well as improved margins through the optimization of their supply chain. This report looks at the end-to-end business case for building out a store-based fulfillment program.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.