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For eBusiness & Channel Strategy Professionals

Why Every Retailer Needs An Online Marketplace

May 23, 2012

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  • By Sucharita Kodali
  • with Sabine Poltermann,
  • Patti Freeman Evans,
  • Myriam Da Costa

Why Read This Report

Multichannel retailers that are looking to compete effectively with aggressive pure-play counterparts that often offer cutthroat pricing or shipping programs will find that the marketplace model is a compelling opportunity; marketplaces provide broader assortments with lucrative margins and are less onerous to deploy than in the past. This report will outline why marketplaces are gaining popularity, what the benefits are of launching a marketplace, which resources are needed to launch a marketplace, and what eBusiness executives should apply to run a successful marketplace. We recommend that you also read Brian Walker's report "How To Build An Online Marketplace" in conjunction with this report.

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Table of Contents

  • Third-Party Marketplaces Are Gaining Popularity
  • Online Marketplaces Look Like Drop-Ship Models But Are Not The Same
  • Retailers Love Marketplaces For The Flexibility And Margin They Offer
  • A Few Key Success Factors Are Critical For Marketplace Success

  • Marketplaces Can Be Powerful, If They Are Executed Well
  • Supplemental Material
  • Related Research Documents

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