Trends Report

Why Google TV Is Bigger Than You Think

How TV Will Finally Become Interactive, At Scale

June 7th, 2010
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director
With contributors:
Mark Mulligan , Annie E. Corbett

Summary

Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and Google failed to reduce it to its most powerful properties. That said, we believe that Google TV matters in a way that prior (failed) attempts to merge computing and TV viewing didn't. By offering the first solution that can entice manufacturers, developers, and viewers alike, Google accelerates — and benefits handsomely from — the collision of the TV and the Internet, ultimately leading advertisers into a new relationship with consumers.

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