Chart Your Course Report

Why And How To Iterate: Deliver Value And Quality To Reveal And Meet User Needs

A Design Revolution Series Report

October 17th, 2019
AH
Andrew Hogan
KP
Kelly Price
JW
Jennifer Wise
With contributors:
Sharyn Leaver , Maxie Schmidt-Subramanian , Harley Manning , Amanda Chen , Amelia Nickels , Shayna Neuburg

Summary

Iterating is key to designing well. And design often must mesh with Agile, in which iterating is also key. Why do design and Agile both use iteration? Because iterating produces insight into what customers need — based on how they respond. But firms often misinterpret iteration as being about shipping sooner. It’s not. This report for experience design (XD) professionals and their colleagues explains why in terms they can use to communicate to their executives to dispel these misunderstandings. It will help your firm make the most of design’s revolutionary potential.

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