Why And How To Iterate: Deliver Value And Quality To Reveal And Meet User Needs

A Design Revolution Series Report
October 17th, 2019
With Contributors:
Amanda Chen
Amelia Nickels
and Shayna Neuburg


Iterating is key to designing well. And design often must mesh with Agile, in which iterating is also key. Why do design and Agile both use iteration? Because iterating produces insight into what customers need — based on how they respond. But firms often

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