Trends Report

Why CX? Why Now?

Use Our Infographic To Get Your Executives To Back You

October 5th, 2016
Samuel Stern, null
Samuel Stern
With contributors:
Harley Manning , Deanna Laufer , Scott Ross , Rachel Birrell


Despite growing interest in the discipline, many business leaders still pay only lip service to customer experience (CX), leaving experience improvement either underfunded or on the cutting-room floor. To help CX pros change that, this report provides the key arguments they need to convince their colleagues and executives that CX is not only valuable but also critical to business success. And to really hammer the point home, the infographic included in the report should help communicate viscerally the value of customer experience.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.